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First Lite, a brand dedicated to providing the best hunting apparel, aims to equip sportsmen and women with functional products for diverse hunting environments, from the tree stand to the Brooks Range. As hunters first and business people second, the company takes its mission seriously, driven by a shared passion for the great outdoors and a commitment to conservation.
The brand's apparel is built on innovative technologies, including proprietary camouflaged rain jackets and pants, as well as merino wool baselayers. Specializing in merino wool and 37.5 Technology supercharged fabrics, First Lite's hunting apparel excels at natural thermal regulation and moisture management, keeping the wearer comfortable and scent-free.
One of the brand's flagship products is the Essential Soft Shell, a low-profile, full-zip fleece that offers layer-able warmth and surprising silence for all hunting seasons. The windproof exterior blocks brisk breezes, while the gridded interior enhances moisture management and quick-drying comfort. Additionally, the tricep vents with zippers allow for increased airflow when the wearer gets too warm, and the zippered chest and hand pockets provide secure storage.
First Lite's commitment to conservation is a critical part of the brand's mission and business model. The company supports groups that protect wildlife, wild places, and hunter heritage, demonstrating their dedication to the future of the sport. One of their initiatives, "Brush for Bucks," aims to rehabilitate winter range in Southern Idaho that has been degraded by fire and invasive cheatgrass. Since 2018, they have planted over 50,000 native shrub seedlings to benefit wintering mule deer, elk, pronghorn, and sage grouse.
Furthermore, First Lite's employees actively engage in conservation efforts, collecting native shrub seeds for the nurseries that grow the seedlings used in the "Brush for Bucks" initiative. This hands-on involvement in the preservation of wildlife and wild spaces showcases the brand's unwavering commitment to the sport of hunting and the natural world it depends upon.
In conclusion, First Lite's dedication to producing top-quality hunting apparel is matched by its steadfast support for conservation initiatives, ensuring the future of its shared passion with sportsmen and women. Through innovative technologies, a focus on functional design, and a deep-rooted commitment to the great outdoors, First Lite stands as a leader in the hunting industry, committed to empowering its customers and protecting the wild places they cherish.
product information:
Attribute | Value |
---|---|
package_dimensions | 17.65 x 12.7 x 4.35 inches; 1.83 Pounds |
department | Men |
date_first_available | April 11, 2024 |
best_sellers_rank | #1,192,453 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #432 in Men's Active & Performance Shell Jackets |
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