Lightweight Insulated Camo Hunting Coat for Men

First Lite, a leading brand in the hunting industry, is dedicated to providing the best possible apparel for hunters who appreciate the difference. As sportsmen and women, the company is obsessed with building functional products for the tree stand, the back forty, and expeditions in the Brooks Range.

The brand's commitment to conservation is a critical part of its business model and passion. First Lite ensures the future of the shared passion through funding and hands-on participation in the conservation of wildlife and protection of the collective access to the wild places these creatures inhabit.

Hunters are the primary focus of the company, with business operations being a secondary consideration. The brand's authenticity is further reinforced by the fact that its employees are avid hunters, averaging 40 days of hunting per year.

Nestled in the Wood River Valley of Central Idaho, First Lite strives to create the best hunting apparel, utilizing innovative technologies for specific hunting pursuits in any weather. The company's product line includes proprietary camouflaged rain jackets and pants, as well as merino wool baselayers, ensuring that hunters are fully equipped to stay in the game all year long.

At the core of First Lite's technology are Merino wool and 37.5 Technology supercharged fabrics, which excel at natural thermal regulation and moisture management, keeping hunters comfortable and scent-free.

The brand's commitment to conservation extends beyond just product development. First Lite supports groups that protect wildlife, wild places, and hunter heritage, as a critical part of its conservation efforts.

One such initiative is the "Brush for Bucks" program, which was launched in 2018. The program aims to rehabilitate winter range in Southern Idaho that has been degraded by fire and invasive cheatgrass. To date, the company has planted more than 50,000 native shrub seedlings.

Additionally, First Lite's employees collect seed for the nurseries that grow the sage and bitterbrush seedlings used in the "Brush for Bucks" initiative, which benefit wintering mule deer, elk, pronghorn, and sage grouse.

The Frigid Spot & Stalks parka, one of the brand's flagship products, exemplifies First Lite's dedication to providing the best possible weather protection for hunters. Featuring 4.5L Waterproof Protection, 266 grams of Primaloft Gold insulation, and a host of snow-worthy features, this parka is designed to keep hunters warm and dry in the most challenging conditions.

In summary, First Lite is a brand that prioritizes the needs of hunters, while also demonstrating a strong commitment to conservation and sustainability. Through innovative product design, technological advancements, and hands-on involvement in wildlife protection, the company aims to ensure the future of the shared passion for the great outdoors.

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