Warm Camo Hunting Beanie - First Lite Tag Cuff Merino Wool

First Lite, a brand founded by passionate hunters, aims to provide the best possible apparel for those who appreciate the difference. As sportsmen and women, the company is obsessed with building functional products for various hunting pursuits, from the tree stand to the back forty and even expeditions in the Brooks Range.

Committed to the future of their shared passion, First Lite ensures this through funding and hands-on participation in the conservation of wildlife and the protection of the wild places these creatures inhabit. The company's guiding principle is that they are "Hunters First, business people second."

At the heart of First Lite's offerings is Merino wool, a fabric that breathes better than anything on the market and provides unparalleled protection from the elements. Nestled in the Wood River Valley of Central Idaho, the brand strives to make the best hunting apparel with innovative technologies for specific pursuits in any weather.

First Lite's product lineup includes proprietary camouflaged rain jackets and pants, as well as Merino wool baselayers, ensuring hunters are equipped for the entire hunting season. Specializing in Merino wool and 37.5 Technology supercharged fabrics, the company's apparel excels at natural thermal regulation and moisture management, keeping wearers comfortable and scent-free.

The brand's commitment to conservation is a critical part of their mission. Both their passion and business model are based on the protection of wildlife and wild places. First Lite supports groups that work to protect these natural resources and the hunter heritage.

One of their initiatives, "Brush for Bucks," has been underway since 2018, focused on rehabilitating winter range in Southern Idaho that has been degraded by fire and invasive cheatgrass. To date, they have planted more than 50,000 native shrub seedlings. Additionally, the company's employees collect seed for the nurseries that grow the sage and bitterbrush seedlings used in this initiative, which benefit wintering mule deer, elk, pronghorn, and sage grouse.

In the product details, the classic Merino wool beanie stands out as a versatile and functional piece. Crafted from heavyweight Merino wool, it is naturally thermal regulating, warming up or cooling down according to the wearer's body temperature. The classic cuff style can be rolled down or up to cover the ears or help the wearer hear game. Suitable for a range of outdoor activities, including casual wear, hunting, fishing, and more, the beanie is a one-size-fits-all design weighing 3.3 ounces.

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