First Lite, a brand dedicated to providing the best hunting apparel, aims to cater to the needs of passionate sportsmen and women. As hunters first and business people second, the company's focus lies in crafting functional products tailored for various hunting environments, from the tree stand to the remote Brooks Range.
The brand's commitment to conservation is at the heart of its mission. By funding and actively participating in initiatives that protect wildlife and preserve access to wild spaces, First Lite ensures the longevity of the shared passion for the great outdoors.
Nestled in the Wood River Valley of Central Idaho, First Lite specializes in developing innovative technologies to keep hunters comfortable and scent-free in any weather. Their offerings include proprietary camouflaged rain jackets and pants, as well as merino wool baselayers, designed to provide unparalleled thermal regulation and moisture management.
Merino wool, a key material in First Lite's products, is renowned for its breathability and superior protection against the elements. This natural fiber, blended with nylon and spandex, offers a perfect balance of warmth, flexibility, and durability, making it an ideal choice for the demands of hunting.
To maintain authenticity as a hunting lifestyle brand, First Lite ensures that its employees actively engage in the sport, with an average of 40 hunting days per year. This first-hand experience allows the brand to develop products that truly cater to the needs of its target audience.
In addition to its commitment to conservation, First Lite is also actively involved in initiatives that directly benefit wildlife and their habitats. The Brush for Bucks program, launched in 2018, aims to rehabilitate winter ranges in Southern Idaho that have been degraded by fire and invasive cheatgrass. To date, the company has planted more than 50,000 native shrub seedlings, providing crucial forage and shelter for mule deer, elk, pronghorn, and sage grouse.
Furthermore, First Lite's employees collect native shrub seeds for the nurseries that grow the seedlings used in the Brush for Bucks initiative, further demonstrating the brand's dedication to ecological restoration and sustainability.
By seamlessly blending innovative product design, a deep understanding of the hunting lifestyle, and a steadfast commitment to conservation, First Lite has established itself as a leading force in the hunting apparel industry. The brand's unwavering focus on providing the best possible experience for its customers, while actively contributing to the preservation of the natural world, sets it apart as a true champion of the hunting community.
product information:
Attribute | Value |
---|---|
package_dimensions | 15.35 x 12.05 x 2.5 inches; 1.66 ounces |
department | unisex-adult |
date_first_available | July 24, 2023 |
best_sellers_rank | #2,511,631 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #1,056 in Men's Base Layers |
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