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First Lite, a brand dedicated to providing the best possible apparel for hunters who appreciate the difference, is nestled in the Wood River Valley of Central Idaho. As sportsmen and women, the brand's founders are obsessed with building functional products for the tree stand, the back forty, and expeditions in the Brooks Range. Hunters first, business people second, First Lite takes its mission seriously - to ensure the future of the shared passion for hunting through funding and hands-on participation in the conservation of wildlife and protection of collective access to the wild places these creatures inhabit.
At the heart of First Lite's offerings is merino wool, a fabric that breathes better than anything on the market and provides unparalleled protection from the elements. Alongside this natural fiber, the brand specializes in 37.5 Technology supercharged fabrics, ensuring its hunting apparel excels at thermal regulation and moisture management, keeping the wearer comfortable and scent-free.
From proprietary camouflaged rain jackets and pants to merino wool baselayers, First Lite's product lineup is fully stocked with all the hunting apparel necessary to stay in the game all year long. Designed for summer weather, elevated temperatures, and high humidity, the brand's Technical Hunting Hat features KineticGrid Stretch Fabric for greater durability and a silent performance, as well as mesh side panels for better ventilation and a tight-knit design that deters bugs. The adjustable buckle strapback design ensures a solid fit for all.
Catering to a range of hunting pursuits, including Hunting, Tree Stand, Upland, and Spot & Stalk, the Technical Hunting Hat weighs a mere 1 ounce and is crafted from DWR-treated material.
Underpinning First Lite's passion and business model is a deep commitment to conservation. Supporting groups that protect wildlife, wild places, and hunter heritage is a critical part of the brand's conservation efforts. Since 2018, First Lite has been working to rehabilitate winter range in Southern Idaho degraded by fire and invasive cheatgrass, planting more than 50,000 native shrub seedlings through its Brush for Bucks initiative, which benefits wintering mule deer, elk, pronghorn, and sage grouse.
Furthermore, the brand's employees actively collect seed for the nurseries that grow the sage and bitterbrush seedlings used in the Brush for Bucks program, demonstrating a hands-on approach to conservation.
In order to be an authentic hunting lifestyle brand, it is critical that First Lite's employees get out and hunt, with the average employee spending 40 days a year in the field. This direct engagement with the sport ensures the brand's products are designed and tested by those who truly understand the needs of the modern hunter.
product information:
Attribute | Value | ||||
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department | mens | ||||
date_first_available | June 15, 2023 | ||||
best_sellers_rank | #1,215,651 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #12,310 in Women's Baseball Caps #17,158 in Men's Baseball Caps | ||||
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